The proposed revitalization of the Northside Shopping Center (below) will go a long way toward revitalizing the commercial sector of the target area. Not all of the target area businesses, however, are located in the shopping center. Others are located along 79th Street west between 27th and 36th Avenue; still others are on 27th Avenue north of 79th Street.

Action 16: Inventory the Businesses in the Target Area.

In cooperation with merchant and business associations, the project will create a detailed inventory of all of the commercial establishments in the community, seeking information about

* Employment levels,
* Training needs,
* Marketing,
* Community relations, and
* Current and potential linkages with other local businesses.

Action 17: Identify Business and Job Opportunities in the Sustainable Development Plan.

The Sustainable Development Plan will provide direction for a redevelopment of the target area that will cost millions of dollars to implement. It will involve new construction, application of new technologies, expansion of retail opportunities, etc. This process itself will be carried out in a way that it optimizes the job and economic benefits for residents.

D. Culture and Tourism

Culture is both a value in itself, as an expression of the identity and aspirations of community residents, and a "destination" for people outside the community, including potentially tourists. What are the existing cultural assets in the target area? How can the Sustainable Development Strategy enhance their stability and outreach? What is the potential to incorporate a cultural center within a Multi-Modal Center at the Amtrak site that takes advantage of its regional transportation access?

Action 18: Develop a Cultural and Tourism Strategy

Inventory existing cultural institutions and resources in the target area and surrounding area. Explore a range of options for strengthening the cultural life of the community, including the possibility of a cultural center located at the Amtrak site.