How to Ruin a Business Plan

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1. Unsubstantiated assumptions
2. Failure to consider possible pitfalls
3. Showing people a rough and unpolished copy
4. Unrealistic industry comparisons
5. Not understanding the financial information in your plan
6. Lack of specific, detailed strategies.
7. Unwillingness to personally guarantee loans.
8. Unrealistic loan amounts or loan terms.
9. Too much focus on collateral and not cash flow