Marketing Plan

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Basic Components

• What are you selling?
• Identify your target market
• How will you reach your target market

Product Strategies

• How will products be packaged?
• How broad will your product line be?
• What position or image will you try to develop or reinforce?

Pricing Strategies

• What will be your pricing strategies?
• How will you compare with competition?
• Why will customers pay your price?
• What will be your credit policies?
• Will you be insulated from price competition
• Can you add value and compete on issues other than price?

Promotional Strategies

• Who are your target markets?
• How will you reach your target markets?
• How will be your message to motivate buyers?
• What is the cost and timetable for your marketing plan?